White Papers
Whitepapers are a mainstay for any technical industry. HVAC manufacturers frequently develop whitepapers as a way to introduce problem solutions that (1) may involve their products, (2) explain new or poorly understood codes that impact application of their products, or (3) differentiate their products or approach from other solutions. Like case studies, whitepapers can be repurposed for many purposes, including editorial, web content, or the basis of a presentation.
Here are a few samples of white papers that Trish Holder has developed for her clients.