Call me crazy but I like writing whitepapers.
I like whitepapers because I like research. That’s a good thing because I find that the initial supporting information that clients typically provide to me to write a whitepaper are rarely enough to build a strong case for what they want to say. And that’s okay.
Read MoreAlthough this year’s AHR Expo was held in exhibitors’ least favorite city (according to my own unofficial, deeply biased, and statistically flawed poll), it really was a great show. Here are some of my favorites...
Read MoreLately I’ve been living in the past.
A client recently asked me to write a company history for them. Before long, my research turned very personal. Like so many businesses throughout the country, the seeds of my client’s company were sewn during the post–World War II economic boom...
Read MoreI don’t like how the word “content” gets thrown around these days. It calls to mind the random stuff that falls out of a Great White’s belly right after Richard Dreyfuss slices through its abdomen in the movie Jaws. Out falls a toilet seat…
Read MoreMaybe I miss being a college student. Or maybe as the mother of a 17- and 20-year-old I’m preoccupied with institutions of higher learning. Whatever the reason, I really like writing about...
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