Advertisement Targeting Multi-Unit Property Owners and Managers

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Overheating in is a BIG problem in centrally heated apartment buildings, particularly in cold climate urban areas like NYC. Open apartment windows in the dead of winter are a common sight, and a source of angst for property managers who have to pay the fuel bills. This simple ad uses a familiar visual to communicate the problem and a spare amount of text to highlight a solution with additional benefits.

Advertisement Targeting Residential Facility Managers and Superintendents

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This ad is creatively diplomatic.

Superintendents and property management firms frequently deal with tenants who complain about insufficient heat. Sometimes the complaints are legitimate -- sometimes they are not. 

Heat-Timer's Internet Control Management System helps superintendents and property managers distinguish between the two. This ad tells that story while still showing respect and empathy for the tenant. Sweet.

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Melody

Hello there! My introduction to this tool was in the Squarespace 4 days and it's been thrilling to see how it's evolved. This led to my offering custom Squarespace-based website design and coaching for more than a decade. Then there was a series of sudden deaths in my inner circles and also a bit of an online stalker situation around the time I realized I was burning out on client projects. These days I only work occasionally with a handful of long-term clients and friends.

Print-on-demand mostly pays my bills now. However I still love Squarespace and fantasize that one day I'll harness enough of my rampant ADHD to finally create the sites I envision for marketing some of my creative projects.

I try to follow along here when time permits, even if it's mostly as a lurker.