Online Writing: Greenspiration website

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Greenspirationhome.com was the official website for the Piedmont Triad, NC's first LEED-certified, new construction, single-family home. Homeowner and promoter, Trish Holder, developed the website and subsequent Greenspirationhome.com blog as an educational resource for homeowners interested in green building, renovating and decorating. The concept was to educate homeowners in a unique, peer-to-peer format by having homeowners, including Trish share their own green building experiences -- good and bad. 

Advertisement Targeting Multi-Unit Property Owners and Managers

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Overheating in is a BIG problem in centrally heated apartment buildings, particularly in cold climate urban areas like NYC. Open apartment windows in the dead of winter are a common sight, and a source of angst for property managers who have to pay the fuel bills. This simple ad uses a familiar visual to communicate the problem and a spare amount of text to highlight a solution with additional benefits.